Grass-fields Philosophy

Our mission transcends fashion at Grass-fields – it's about making a meaningful difference in Africa. For over a decade, we've passionately worked towards creating jobs and providing opportunities, uplifting around 2,000 individuals in the vibrant African community.

  1. Long-Term Commitment: We are not content with just the present success. Our vision extends to the future, with a bold dream to employ over a million Africans by 2050. This commitment stems from a profound belief in giving back to the continent that has shaped our identity and made us who we are today.
  2. Africa as Heart and Soul: Africa is not just a location; it's the heart and soul of Grass-fields. Sourcing and producing in Africa go beyond business – it's a personal connection. We recognise the richness and potential within the continent and strive to contribute to its growth and prosperity.
  3. Celebration of African Talent: Grass-fields is dedicated to celebrating Africa’s incredible talent. We shine a spotlight on local artisans and designers, putting their creativity at the forefront of our fashion. It's about acknowledging and promoting the unique skills and artistry found in every corner of the continent.
  4. Sustainable Practices: When local talent isn't available, we are committed to working with sustainable factories. This reflects our responsibility towards ethical sourcing and production. Grass-fields prioritise environmentally conscious choices, ensuring our impact is positive for individuals and the planet.
  5. Collaboration and Innovation: The future at Grass-fields is marked by exciting collaborations with other African designers. We are committed to crafting beautiful African print garments with thought, soul, and care. It's not merely about fashion trends; it's about innovating and creating something with a genuine and meaningful essence.
  6. Heart, Soul, and Care: More than just a brand, Grass-fields is an embodiment of heart, soul, and care. Every step, from job creation to garment production, is infused with a sense of purpose and compassion.